One of the master school projects with real clients was creating a strategy for the social media channels of “myfinejewellery”. It is an online store, which sells watches and jewellery. A variety of concepts were shown to the client, who chose mine from the presented designs.
I picked up the purple from the logo in my design and used gradations of this color. Together with the neutral images, these form a unity. The jewellery photos used in the feed were created by me and served as sample images.